Professional info
With over 9 years of experience in UCD and over 10 years of academic background I have gained profound knowledge about human beings as a whole and on their behaviours as users in particular.
Languages
Hebrew
English
Work experience - Industry
Professional Manager & Lecturer, UX studies at Haifa University.
October 2018 - Present
I have recently established a new UX studies program at Haifa university. The program provides academic level courses for beginners and experts. This is the first and only program in Israel to offer a UX course for complex systems design. I have written the beginners & expert programs and lecturing in both.
Head of HCI Program at Tel-Aviv Yafo Academic College.
October 2018 - Present
I have co-established the academic program of HCI studies under B.A. in Psychology at TA-Y Academic College. I am the co-head and lecture of the program, teaching UX introduction course, UX for complex systems course, and seminar work.
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UXer Studio - Freelance work.
March 2015 - Present
I have done freelance work on several projects. Going thorough requirements gathering, user’s research and high fidelity prototyping. Some of clients include: Elbit, Applied Materials, Amdocs, Infinity, Didigtal Israel, PatentCentry, Nestlogic, Afarsek Security and many more.
Profesional Manager at Netcreaft Academy, Israel.
October 2015 - Present
I am currently heading Netcrafts’ UX academy which is the biggest academy for UX in Israel. I am in charge of courses content and structure, courses materials, lectures and lecturers and mentoring students on top of preforming course administrative duties. I am obviously still lecturing in this role.
Lecturer at Netcreaft Academy, Israel.
June 2015 - Present
I am currently lecturing at Netcraft Academy which is one of the leading UX courses in Israel. I am proud to educate the next generation of UX designers.
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Lead UX Designer / Product Manager - ADP, London, UK.
Aug 2014 - Oct 2014 (Project)
During this role I was in charge of all of the UI/UX aspects of the company ongoing projects, internal tools and customer facing products. I worked in close relation with developers, graphic designers, project managers and different stakeholders.
My main responsibilities included: research, user profiling, tasks analysis, wireframes & detailed UI design, usability tests, documentation.
UX Managment / Product Manager - 7digital, London, UK.
Feb 2013 - Jun 2014
During this role I was in charge of all of the UI/UX aspects of the company ongoing projects, internal tools and customer facing products. I worked in close relation with developers, graphic designers, project managers and different stakeholders.
My main responsibilities included: research, user profiling, tasks analysis, wireframes & detailed UI design, usability tests, documentation.
Head of UI/UX - LogoUI, Tel-Aviv, Israel.
Oct 2010 - Nov 2012
During this role I managed a small team of UI experts and graphic designers and had close interaction with the development department.
My main responsibilities included: research, user profiling, tasks analysis, wireframes & detailed UI design, usability tests.
Head of UI/UX - 3D productions, Tel-Aviv, Israel.
Oct 2011 - May 2012
During this role I was responsible for creative tailoring of 3D virtual worlds (Conferences, Dating, E-learning, Gaming, Real-Estate) for commercial use. I worked closely with product mangers, graphic designers, marketing department.
UI/UX Expert - MouseUI, Tel-Aviv, Israel.
Jul 2011 - Oct 2011 (Project)
During this role I served as a UI specialist and human factors expert on a short project conducted for the Israeli air force. I have worked within a small team of UI specialists & developers.
UI/UX Expert - Puzzlehead, Ramat-Hasharon, Israel.
Jul 2007 - Nov 2010
During this role I researched and produced UI wireframes and detailed designs for a wide range of projects and clients. I have worked closely with graphic designers and developers and was part of UI team consisted of 5 specialists.
Work experience - Academic
Research Assistant/Lab Manager - Tel-Aviv University, Israel.
Feb 2010 - Jun 2012
During this role I managed Professor Dan Zakay’s cognitive psychology laboratory.
I was in-charge of conducting experiments, collecting data, analyzing data and guiding M.A. and undergrad students.
Teaching Assistant, Risk Tasking Tendencies - Peres Academic College, Rehovot, Israel.
Feb 2010 - Jun 2010
During this role I assisted Professor Dan Zakay in teaching an undergrad course at Peres academic college about risk taking tendencies. Among the primary themes of the class were: decision makings, heuristic thinking, attention to threats and more.
Lecturer, History of Psychology Course -Peres Academic College, Rehovot, Israel.
Feb 2010 - Jun 2010
During this role I thought 4 classes of undergraduate students the course of History of psychology going from ancient Greece to modern age psychology. I was in-charge of developing course materials, presentations, teaching, assignment and tests built and assessment.
Teaching Assistant, Human Factors - Tel-Aviv University, Israel.
Feb 2010 - Jun 2010
During this role I assisted Professor Dan Zakay in teaching an M.A. course in Tel-Aviv University about human factors. Among the main topics of the course were: human-machine interaction, user profiling, tasks analysis, error recovery, heuristics evaluation, UI, UX, ergonomics, usability and more.
Teacher - Center for gifted children, Karmiel, Israel.
Sep 1997 - Jun 2007
During this role I developed and taught a wide range of courses for gifted children aged 9 – 15 in various fields of social science. I often worked alone or with another teacher to combine more than one field of knowledge.
Skills
User Centerd Design
Information Architecture
Wire Frames
Prototypes
Mock-ups
User Scenarios
User Persona's
User Workflows
Usability Testing
Usability Heuristics Evaluation
Customer Presentation
Detailed Design
Tasks Analysis
Research
Software
Axure RP
Microsoft Visio
2010 - present
2010 - present
Education
Ph.d. Cognitive Psychology, Tel Aviv University, Israel
2011
M.A.. Cognitive Psychology, Tel Aviv University, Israel
2007
Teaching Qualification in Psychology, The Open University, Israel
2007
B.A. Psychology, The Open University, Israel
2002
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